Traverse City Winter Recreation Campaign
We are getting ready to embark on a new digital campaign to help promote Winter Recreation in the Traverse Bay Area. Lake Effect has teamed up with Traverse Tourism to help promote winter recreation and the Experience 231 Project thought an extensive digital campaign that will reach Michigan, Ohio, Indiana and Chicago. The campaign will utilize Artificial Intelligence marketing, so users can be targeted in these areas based on their user history and web actions with a constantly updating algorithm. This type of digital marketing is effective at defining your target audience and reaching them at the most opportune times. This campaign is scheduled to begin on December 18, 2013 and will run for two months with an estimated 11 million web impressions for the campaign. A recent article from the Traverse City Business News explains the collaborative project here.