Making sure everything is pieced together carefully and efficiently, Tom works behind the scenes at Lake Effect. His skill set ranges from custom development work to integrated SEO efforts, including paid SEM, keyword research and integration. He’s also adept at organic search and third party selling platforms like eBay and Amazon.

Tom is a wealth of information, and having his knowledge at our fingertips makes our web processes quick and painless.

What does your ideal weekend look like?

Taking advantage of all the brunch menus in town.

I never go to the beach without:


Name one place you’re going to travel to in the next year:

Leelanau Peninsula.

Not so secret obsession:

Duck bacon, followed closely by good beer.