Wandering Soul Touring Company is an independent motorcycle rental outfitter and tour planning service based in Traverse City.
More than just creating a site, we wanted to create a visitor experience of the brand. As Wandering Soul is working to curate tours, resources and equipment, their efforts can be documented on the site and through social media. Generating excitement through the local and motorcycle community is an important marketing position that can establish positivity toward an independent business even before it launches.
Starting with WSTC’s beautifully illustrated logo, we created a cohesive aesthetic that can be pulled through all branding materials, tactile and online. We’re excited to see Wandering Soul continue on it’s journey touring the inland seas.