Building an Identity and Online Presence with Social Media
Utilizing stunning imagery and creative messaging, a strong base of supporters was identified and served as a catalyst to expand the Pictured Rocks presence. Focusing on organic reach vs. paid advertising,* we were consistently able to reach an audience of 500-1000% greater than the total amount of followers.
Building that social presence has been vital to the Pictured Rocks Cruises brand and has created a space for enthusiastic customer interaction.
*Organic reach is the total number of unique people who were shown your post through unpaid distribution. Paid reach is the total number of unique people who were shown your post as a result of ads.
Boosting Ticket Sales with Web Display Ads
With artificial Intelligence and programmatic buying, Lake Effect was able to build an online campaign that reached over 3,000,000 impressions in 3 states. This helped boost sales over 20% and performed 35% above our projected goal.
*Each time an ad displays it is counted as one impression.