As a start-up organization, Launch Manistee needed to create a brand and build an information-rich website, all from the ground up. To set Launch apart from other educational organizations, the Lake Effect team developed a logo and branding guidelines using a modern color palette, and professional typography choices.

Since Launch Manistee is working with limited staff, they need a site that allows flexibility in sharing and updating information. Lake Effect created a fresh design and built the pages on an open source platform, allowing the organization to build out pages and content as they grow.

As Launch Manistee continues to enhance the region’s education efforts, progress can be documented, and information and resources can be made available to the public.