Places create stories. Heart of the Lakes is the collective voice for Michigan’s land conservancies. A banner for statewide, regional and local organizations can gain traction and advocate smart public policy for the benefit of communities.
Heart of the Lakes Directory
The Directory acts as an up-to-date listing of all conservancies, trusts and groups across the state. Residents can find local conservancies and trusts, or search for organizations assisting with specific services like Farmland Protection.
This unique site has specific functionality depending on how it’s being viewed. On a mobile platform, the site works as an app. When viewed on a computer, it transforms into a fully functioning desktop site. Easy to use CMS means the information can be updated quickly by the client.
A call to action mailer appealing to conservation donors got an overhaul based around new messaging. Photography from around the state supports the message while icons and badges allow for great flexibility with branding different marketing pieces. The piece unfolds into a full size poster aiming to up the longevity of the message.